The New 100PLUS Aqtiv
It's Crisp...Clear & Rehydrates Faster Than Water
Kuala Lumpur, 7th March 2006 – Imagine this: In hot
climate, one could potentially lose up to 10 litres of fluid
per day, as the human body consists of two thirds water. To
counter dehydration, one needs to restore the proper balance
of water in their body. What could be better then feeling
refreshed and rehydrated with a great tasting drink that’s
crisp and clear that’s been specially formulated to
nourish ones active body.
100PLUS, the market leader in the Isotonic drink category
is all geared up to rehydrate you with its latest innovation
ever. With an exciting new look and a great tasting thirst
quencher, 100PLUS Aqtiv is certainly unique, refreshing, crisp
and clear.
Developed based on a series of consumer studies to find out
consumers preferences and requirements, the new 100PLUS Aqtiv
formulation is developed to meet the needs of today’s
active Malaysians.
100PLUS Aqtiv is a great tasting and refreshing drink in a
clear and crisp liquid with an optimal combination of carbohydrates,
electrolytes and minerals. This new isotonic thirst quencher
has been specially formulated to rehydrate faster than water,
giving consumers a healthy alternative.
100PLUS Aqtiv is available in all stores throughout Peninsular
Malaysia as well as Sabah and Sarawak in 3 different packaging
– the 1.5litre bottle, the 500ml bottle and the 325ml
can. The bottles come in clear packaging with a natural blue
tinge – something new and different.
Speaking at the launch, Mr Chris Ng, Country Marketing Manager,
Regional Office Fraser & Neave (Singapore) Pte Limited
said, “We are extremely excited about the launch of
100PLUS Aqtiv as we feel that this new drink is set to revolutionize
the way Malaysians quench their thirst. In line with its crisp
and clear theme, a new TV commercial that projects the healthy
lifestyle which 100PLUS Aqtiv promotes, will be on air on
all terrestrial TV and Astro channels beginning mid-March.
We have also developed various on-ground activities to create
awareness and encourage consumers to try the new 100PLUS Aqtiv.” |
